Importance of Email Marketing.

With each passing day digital marketing is evolving so are the strategies of email marketing , since it's the most easy and affordable way to survive in the marketing industry.

It’s very important to have a strong email marketing strategy , as it will help you to increase your reach and make you able to easily connect with your target audience and help you in increasing your sales graph at a quite affordable cost . Having updated email marketing , if you have an updated email marketing tool it will give your business a wing to connect or reach with your customer in a much easier way.

Email marketing help in increasing the following:

• ● Increase in Brand Awareness
• ● Increase in website traffic
• ● Help in building relationships
• ● Grow your audience
• ● Having larger reach
• ● Help in generating leads
• ● Improving sales

Email marketing is directly proportional to ROI i.e Return of Investment.

According to 2023 reports 347.3 billion emails were sent and received per year and it is expected that it will increase in the year 2024 with a similar margin hitting 361.6 billion.

With the help of email marketing , email generates $36 for every $1 spent so ROI is 3600% and according to statistics more than 16% companies achieve email marketing ROI greater than $70 on every $1 invested.

Almost 59% marketers believe that email is much more effective at generating leads than PPC and paid social media. Email marketing has much more potential as it acquires 40 times more customers in comparison to Facebook and Twitter.

Email Sending Automation.

Are you aware of email sending automation strategies? If not then have a look on its advantage as it will save your time and money.

There are many benefits of using email sending automation such as:

• ● Saving time
• ● Lead generation
• ● Higher revenue
• ● Customer retention
• ● Monitoring marketing campaigns
• ● Shortening the sales cycle

About Segmentation and Personalization:

If you want to make your client feel special then segmentation and personalization are your savior.The main reason to opt for personalization for email marketing is you will witness improved open rate, better customer satisfaction , and higher CTR. And marketers who use segmentation witness an increase in revenue.

According to statistics 58% revenue is generated because of using segmentation and personalization.Many marketers consider personalization as the most effective technique.

Importance of Subject Line, Email Body and Sign off:

If you really want to make your email sound great then the subject line , email body and sign off plays a very vital role.

Many people open email based on the subject and many people report it as spam based on the subject line, hence a catchy subject line is must to create a lead generation and emails with “ fw” are less likely to be opened , but emails with personalized subject lines are more likely to be opened.

If email subject line has these three thing then it's more likely to be opened:

• ● Customer’s name
• ● Product name and detail
• ● Company name

Those emails which have active discount codes have more chances to make more sales in comparison to those emails which have no discount.